THE GOODFIELD METHOD

In its simplest form, The Goodfield Method teaches us how the unconscious mind can be seen and understood on all levels of human experience.

Unconscious messages from the body can, in fact, be seen through the uncontrollable Non-Verbal Leak (NVL), which manifest in a person's facial expressions or mannerisms. Because this "leak" comes from the unconscious, there is absolutely no way an individual can control, modify or prevent its appearance. Accordingly, these signs are consistent, repeatable, and predictable.

Whether in the boardroom or through personal interactions, our lives are profoundly influenced by the unconscious messages we send through our nonverbal behaviors. The Goodfield Method explains:

  • How to recognize the Non Verbal Leak,
  • How to analyze the meaning and significance of the Leak, and
  • The appropriate actions to take regarding this information.
Some practical examples include:
  • In therapy, a practitioner would utilize The Goodfield Method to quickly determine a specific problem area that needs work.
  • In business, an executive would utilize The Goodfield Method to better understand and deal with employee and productivity issues, or use the insights gained from an adversary's "leak" during a difficult negotiation.
  • In personnel selection, the interviewer gets a clearer understanding of the candidate and, therefore, significantly increases the probability of getting the right person for the right job.
  • In law enforcement, The Goodfield Method can be used to tell if a suspect is lying or withholding information.

Structural Reading of the Non-Verbal Leak
Understanding the Big Picture

Integrity: Reading the NVL of an individual requires the highest standards of ethical behavior and integrity of the reader. He or she should be aware that the reader is looking deeply into a person, which can have enormous consequences for the person when it is not properly handled or communicated. This is the cornerstone of The Goodfield Method.

Reading the NVL requires that we have a face in front of us. The Goodfield Method uses video equipment with which the person's face is being recorded. Some "simple" questions are asked. We can also read the NVL from a still-frame, a static recorded NVL, be it a still-frame from a video, a photo or any other kind of registration. Reading the NVL is a process of organizing information that is available on the screen.

What is a Non-Verbal Leak?

The NVL is a repetitive, patterned movement from the shoulders up, reflecting an unresolved perceived trauma and manifesting an Old Decision or strategy from the past. It is a way of looking at the strategies that the individual presents in his total nonverbal behavior.

Definition of the Non-Verbal Leak

  • It is from the shoulders up
  • It reflects an unresolved Perceived Traumatic Event (PTE)
  • It manifests a decision and a strategy from the past
  • A decision and strategy believed to have been appropriate at the time, but maladaptive here and now
  • When we look at a NVL, we are looking at the other half of the message of the body
  • The NVL is, by definition, a double message

How The Goodfield Method Works in an Organization

Class participants must produce a video for individual and group analysis of their Non-Verbal Leak. After completing a series of on-camera responses to a set of standardized questions, a unique pattern of nonverbal responses emerges and is captured on videotape. These responses are categorized into one of twelve possible personality types, which reflect unique perceptions and responses to patterns regarding decision making and leadership styles.

Once the individual personality type is determined for all members of a particular group they are compared and contrasted to show the unique pattern of interaction. This information provides an in-depth picture of the individual within an organization, and the strengths and weaknesses that person brings to this particular workplace. The data reflects deep, unconscious referential information that is testable and verifiable, and it provides a unique picture of the unconscious strategies of the people in an organization.

The value of having this video data supports the strength of the predictions regarding past actions and future behavior. The human error factor becomes clear and ultimately predictable, giving the leadership of an organization an opportunity to anticipate future plans and prevent mistakes.


The Goodfield Institute
22042 N 64th Avenue • Glendale, AZ 85310
(623) 748-9499

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